HYPER LOOP - THE FASTEST TRANSPORT TECHNQUE INVENTED BY ELON MUSK

                            Almost a year after Elon Musk, chief executive of Tesla Motors (TSLA) and SpaceX, first floated the idea of a superfast mode of transportation, he has finally revealed the details: a solar-powered, city-to-city elevated transit system that could take passengers and cars from Los Angeles to San Francisco in 30 minutes. In typical Musk fashion, the HYPERLOOP, as he calls it, immediately poses a challenge to the status quo-in this case, California’s $70 billion high-speed train that has been knocked by Musk and others as too expensive, too slow, and too impractical.

In Musk’s vision, the Hyperloop would transport people via aluminum pods enclosed inside of steel tubes. He describes the design as looking like a shotgun with the tubes running side by side for most of the journey and closing the loop at either end. These tubes would be mounted on columns 50 to 100 yards apart, and the pods inside would travel up to 800 miles per hour. Some of this Musk has hinted at before; he now adds that pods could ferry cars as well as people. “You just drive on, and the pod departs,” Musk told Bloomberg Businessweek in his first interview about the Hyperloop.

         

                Musk has built his entrepreneurial career attacking businesses he deems inefficient or uninspiring. He co-founded PayPal in a bid to shake up the banking industry, then used the fortune he made selling the startup to eBay (EBAY) to fund equally ambitious efforts in transportation. Tesla Motors, for example, has created the highest-performing, highest rated all-electric car and a complementary network of charging stations scattered around North America. Meanwhile, SpaceX competes against entire nations in the market to send up satellites and resupply the International Space Station.
In the case of the Hyperloop, Musk started focusing on public transportation after he grew disenchanted with the plans for California’s high-speed rail system. Construction on the highly political, $70 billion project is meant to begin in earnest this year, with plans to link cities from San Diego to Sacramento by 2029. “You have to look at what they say it will cost vs. the actual final costs, and I think it’s safe to say you’re talking about a $100 billion-plus train,” Musk says, adding that the train is too slow and a horrendous land rights mess.
Musk thinks the Hyperloop would avoid many of the land issues because it’s elevated. The tubes would, for the most part, follow I-5, the dreary but direct freeway between L.A. and San Francisco. Farmers would not have swaths of their land blocked by train tracks but could instead access their land between the columns. Musk figures the Hyperloop could be built for $6 billion with people-only pods, or $10 billion for the larger pods capable of holding people and cars. All together, his alternative would be four times as fast as California’s proposed train, at one-10th the cost. Tickets, Musk says, would be “much cheaper” than a plane ride.

          
          
                  As for safety? Musk has heard of it. “There’s an emergency brake,” he says. “Generally, though, the safe distance between the pods would be about 5 miles, so you could have about 70 pods between Los Angeles and San Francisco that leave every 30 seconds. It’s like getting a ride on Space Mountain at Disneyland.” Musk imagines that riding on the Hyperloop would be quite pleasant. “It would have less lateral acceleration—which is what tends to make people feel motion sick—than a subway ride, as the pod banks against the tube like an airplane,” he says. “Unlike an airplane, it is not subject to turbulence, so there are no sudden movements. It would feel supersmooth.”
The Hyperloop was designed to link cities less than 1,000 miles apart that have high amounts of traffic between them, Musk says. Under 1,000 miles, the Hyperloop could have a nice edge over planes, which need a lot of time to take off and land. “It makes sense for things like L.A. to San Francisco, New York to D.C., New York to Boston,” Musk says. “Over 1,000 miles, the tube cost starts to become prohibitive, and you don’t want tubes every which way. You don’t want to live in Tube Land.” Right?

KEEP CALM AND WAIT FOR HYPERLOOP...!!!

after a long break, I AM BACK

How do geniuses come up with ideas? What is common to the thinking style that produced "Mona Lisa," as well as the one that spawned the theory of relativity? What characterizes the thinking strategies of the Einsteins, Edisons, daVincis, Darwins, Picassos, Michelangelos, Galileos, Freuds, and Mozarts of history? What can we learn from them?

         For years, scholars and researchers have tried to study genius by giving its vital statistics, as if piles of data somehow illuminated genius. In his 1904 study of genius, Havelock Ellis noted that most geniuses are fathered by men older than 30; had mothers younger than 25 and were usually sickly as children. Other scholars reported that many were celibate (Descartes), others were fatherless (Dickens) or motherless (Darwin). In the end, the piles of data illuminated nothing.

         Academics also tried to measure the links between intelligence and genius. But intelligence is not enough. Marilyn vos Savant, whose IQ of 228 is the highest ever recorded, has not exactly contributed much to science or art. She is, instead, a question-and-answer columnist for Parade magazine. Run-of-the-mill physicists have IQs much higher than Nobel Prize winner Richard Feynman, who many acknowledge to be the last great American genius (his IQ was a merely respectable 122).

Genius is not about scoring 1600 on the SATs, mastering fourteen languages at the age of seven, finishing Mensa exercises in record time, having an extraordinarily high I.Q., or even about being smart. After considerable debate initiated by J. P. Guilford, a leading psychologist who called for a scientific focus on creativity in the sixties, psychologists reached the conclusion that creativity is not the same as intelligence. An individual can be far more creative than he or she is intelligent, or far more intelligent than creative.

Most people of average intelligence, given data or some problem, can figure out the expected conventional response. For example, when asked, "What is one-half of 13?" most of us immediately answer six and one-half. You probably reached the answer in a few seconds and then turned your attention back to the text.

Typically, we think reproductively, that is on the basis of similar problems encountered in the past. When confronted with problems, we fixate on something in our past that has worked before. We ask, "What have I been taught in life, education or work on how to solve the problem?" Then we analytically select the most promising approach based on past experiences, excluding all other approaches, and work within a clearly defined direction towards the solution of the problem. Because of the soundness of the steps based on past experiences, we become arrogantly certain of the correctness of our conclusion.

In contrast, geniuses think productively, not reproductively. When confronted with a problem, they ask "How many different ways can I look at it?", "How can I rethink the way I see it?", and "How many different ways can I solve it?" instead of "What have I been taught by someone else on how to solve this?" They tend to come up with many different responses, some of which are unconventional and possibly unique. A productive thinker would say that there are many different ways to express "thirteen" and many different ways to halve something. Following are some examples.
6.5
13 = 1 and 3
THIR TEEN = 4
XIII = 11 and 2
XIII = 8
(Note: As you can see, in addition to six and one half, by expressing 13 in different ways and halving it in different ways, one could say one-half of thirteen is 6.5, or 1 and 3, or 4, or 11 and 2, or 8, and so on.)With productive thinking, one generates as many alternative approaches as one can. You consider the least obvious as well as the most likely approaches. It is the willingness to explore all approaches that is important, even after one has found a promising one. Einstein was once asked what the difference was between him and the average person. He said that if you asked the average person to find a needle in the haystack, the person would stop when he or she found a needle. He, on the other hand, would tear through the entire haystack looking for all the possible needles.)

How do creative geniuses generate so many alternatives and conjectures? Why are so many of their ideas so rich and varied? How do they produce the "blind" variations that lead to the original and novel? A growing cadre of scholars are offering evidence that one can characterize the way geniuses think. By studying the notebooks, correspondence, conversations and ideas of the world's greatest thinkers, they have teased out particular common thinking strategies and styles of thought that enabled geniuses to generate a prodigious variety of novel and original ideas.

STRATEGIES

Following are thumbnail descriptions of strategies that are common to the thinking styles of creative geniuses in science, art and industry throughout history.

GENIUSES LOOK AT PROBLEMS IN MANY DIFFERENT WAYS. Genius often comes from finding a new perspective that no one else has taken. Leonardo da Vinci believed that to gain knowledge about the form of problems, you begin by learning how to restructure it in many different ways. He felt the first way he looked at a problem was too biased toward his usual way of seeing things. He would restructure his problem by looking at it from one perspective and move to another perspective and still another. With each move, his understanding would deepen and he would begin to understand the essence of the problem. Einstein's theory of relativity is, in essence, a description of the interaction between different perspectives. Freud's analytical methods were designed to find details that did not fit with traditional perspectives in order to find a completely new point of view.

In order to creatively solve a problem, the thinker must abandon the initial approach that stems from past experience and re-conceptualize the problem. By not settling with one perspective, geniuses do not merely solve existing problems, like inventing an environmentally-friendly fuel. They identify new ones. It does not take a genius to analyze dreams; it required Freud to ask in the first place what meaning dreams carry from our psyche.

 GENIUSES MAKE THEIR THOUGHTS VISIBLE. The explosion of creativity in the Renaissance was intimately tied to the recording and conveying of a vast knowledge in a parallel language; a language of drawings, graphs and diagrams — as, for instance, in the renowned diagrams of daVinci and Galileo. Galileo revolutionized science by making his thought visible with diagrams, maps, and drawings while his contemporaries used conventional mathematical and verbal approaches.

Once geniuses obtain a certain minimal verbal facility, they seem to develop a skill in visual and spatial abilities which give them the flexibility to display information in different ways. When Einstein had thought through a problem, he always found it necessary to formulate his subject in as many different ways as possible, including diagrammatically. He had a very visual mind. He thought in terms of visual and spatial forms, rather than thinking along purely mathematical or verbal lines of reasoning. In fact, he believed that words and numbers, as they are written or spoken, did not play a significant role in his thinking process.

GENIUSES PRODUCE. A distinguishing characteristic of genius is immense productivity. Thomas Edison held 1,093 patents, still the record. He guaranteed productivity by giving himself and his assistants idea quotas. His own personal quota was one minor invention every 10 days and a major invention every six months. Bach wrote a cantata every week, even when he was sick or exhausted. Mozart produced more than six hundred pieces of music. Einstein is best known for his paper on relativity, but he published 248 other papers. T. S. Elliot's numerous drafts of "The Waste Land" constitute a jumble of good and bad passages that eventually was turned into a masterpiece. In a study of 2,036 scientists throughout history, Dean Kean Simonton of the University of California, Davis found that the most respected produced not only great works, but also more "bad" ones. Out of their massive quantity of work came quality. Geniuses produce. Period.

GENIUSES MAKE NOVEL COMBINATIONS. Dean Keith Simonton, in his 1989 book Scientific Genius suggests that geniuses are geniuses because they form more novel combinations than the merely talented. His theory has etymology behind it: cogito — "I think — originally connoted "shake together": intelligo the root of "intelligence" means to "select among." This is a clear early intuition about the utility of permitting ideas and thoughts to randomly combine with each other and the utility of selecting from the many the few to retain. Like the highly playful child with a pailful of Legos, a genius is constantly combining and recombining ideas, images and thoughts into different combinations in their conscious and subconscious minds. Consider Einstein's equation, E=mc2. Einstein did not invent the concepts of energy, mass, or speed of light. Rather, by combining these concepts in a novel way, he was able to look at the same world as everyone else and see something different. The laws of heredity on which the modern science of genetics is based are the results of Gregor Mendel who combined mathematics and biology to create a new science.

GENIUSES FORCE RELATIONSHIPS. If one particular style of thought stands out about creative genius, it is the ability to make juxtapositions between dissimilar subjects. Call it a facility to connect the unconnected that enables them to see things to which others are blind. Leonardo daVinci forced a relationship between the sound of a bell and a stone hitting water. This enabled him to make the connection that sound travels in waves. In 1865, F. A. Kekule' intuited the shape of the ring-like benzene molecule by forcing a relationship with a dream of a snake biting its tail. Samuel Morse was stumped trying to figure out how to produce a telegraphic signal b enough to be received coast to coast. One day he saw tied horses being exchanged at a relay station and forced a connection between relay stations for horses and b signals. The solution was to give the traveling signal periodic boosts of power. Nickla Tesla forced a connection between the setting sun and a motor that made the AC motor possible by having the motor's magnetic field rotate inside the motor just as the sun (from our perspective) rotates.

GENIUSES THINK IN OPPOSITES. Physicist and philosopher David Bohm believed geniuses were able to think different thoughts because they could tolerate ambivalence between opposites or two incompatible subjects. Dr. Albert Rothenberg, a noted researcher on the creative process, identified this ability in a wide variety of geniuses including Einstein, Mozart, Edison, Pasteur, Joseph Conrad, and Picasso in his 1990 book The Emerging Goddess: The Creative Process in Art, Science and Other Fields. Physicist Niels Bohr believed that if you held opposites together, then you suspend your thought and your mind moves to a new level. The suspension of thought allows an intelligence beyond thought to act and create a new form. The swirling of opposites creates the conditions for a new point of view to bubble freely from your mind. Bohr's ability to imagine light as both a particle and a wave led to his conception of the principle of complementarity. Thomas Edison's invention of a practical system of lighting involved combining wiring in parallel circuits with high resistance filaments in his bulbs, two things that were not considered possible by conventional thinkers, in fact were not considered at all because of an assumed incompatibility. Because Edison could tolerate the ambivalence between two incompatible things, he could see the relationship that led to his breakthrough.

GENIUSES THINK METAPHORICALLY. Aristotle considered metaphor a sign of genius, believing that the individual who had the capacity to perceive resemblances between two separate areas of existence and link them together was a person of special gifts. If unlike things are really alike in some ways, perhaps, they are so in others. Alexander Graham Bell observed the comparison between the inner workings of the ear and the movement of a stout piece of membrane to move steel and conceived the telephone. Thomas Edison invented the phonograph, in one day, after developing an analogy between a toy funnel and the motions of a paper man and sound vibrations. Underwater construction was made possible by observing how shipworms tunnel into timber by first constructing tubes. Einstein derived and explained many of his abstract principles by drawing analogies with everyday occurrences such as rowing a boat or standing on a platform while a train passed by.

GENIUSES PREPARE THEMSELVES FOR CHANCE. Whenever we attempt to do something and fail, we end up doing something else. As simplistic as this statement may seem, it is the first principle of creative accident. We may ask ourselves why we have failed to do what we intended, and this is the reasonable, expected thing to do. But the creative accident provokes a different question: What have we done? Answering that question in a novel, unexpected way is the essential creative act. It is not luck, but creative insight of the highest order. Alexander Fleming was not the first physician to notice the mold formed on an exposed culture while studying deadly bacteria. A less gifted physician would have trashed this seemingly irrelevant event but Fleming noted it as "interesting" and wondered if it had potential. This "interesting" observation led to penicillin which has saved millions of lives. Thomas Edison, while pondering how to make a carbon filament, was mindlessly toying with a piece of putty, turning and twisting it in his fingers, when he looked down at his hands, the answer hit him between the eyes: twist the carbon, like rope. B. F. Skinner emphasized a first principle of scientific methodologists: when you find something interesting, drop everything else and study it. Too many fail to answer opportunity's knock at the door because they have to finish some preconceived plan. Creative geniuses do not wait for the gifts of chance; instead, they actively seek the accidental discovery.

SUMMARY

Recognizing the common thinking strategies of creative geniuses and applying them will make you more creative in your work and personal life. Creative geniuses are geniuses because they know "how" to think, instead of "what" to think. Sociologist Harriet Zuckerman published an interesting study of the Nobel Prize winners who were living in the United States in 1977. She discovered that six of Enrico Fermi's students won the prize. Ernst Lawrence and Niels Bohr each had four. J. J. Thompson and Ernest Rutherford between them trained seventeen Nobel laureates. This was no accident. It is obvious that these Nobel laureates were not only creative in their own right, but were also able to teach others how to think creatively.

GARRY DAVIS - A man who saw one world of no wars.....

                   On May 25, 1948, a former United States Army flier entered the American Embassy in Paris, renounced his American citizenship and, as astonished officials looked on, declared himself a citizen of the world.

                 


              In the decades that followed, until the end of his long life last week, he remained by choice a stateless man — entering, leaving, being regularly expelled from and frequently arrested in a spate of countries, carrying a passport of his own devising, as the international news media chronicled his every move.

His rationale was simple, his aim immense: if there were no nation-states, he believed, there would be no wars.

Garry Davis, a longtime peace advocate, former Broadway song-and-dance man and self-declared World Citizen No. 1, who is widely regarded as the dean of the One World movement, a quest to erase national boundaries that today has nearly a million adherents worldwide, died on Wednesday in Williston, Vt. He was 91, and though in recent years he had largely ceased his wanderings and settled in South Burlington, Vt., he continued to occupy the singular limbo between citizen and alien that he had cheerfully inhabited for 65 years.

“I am not a man without a country,” Mr. Davis told Newsweek in 1978, “merely a man without nationality.”

Mr. Davis was not the first person to declare himself a world citizen, but he was inarguably the most visible, most vocal and most indefatigable.

The One World model has had its share of prominent adherents, among them Albert Schweitzer, Jean-Paul Sartre, Albert Einstein and E. B. White.

But where most advocates have been content to write and lecture, Mr. Davis was no armchair theorist: 60 years ago, he established the World Government of World Citizens, a self-proclaimed international governmental body that has issued documents — passports, identity cards, birth and marriage certificates — and occasional postage stamps and currency.

He periodically ran for president of the world, always unopposed.

To date, more than 2.5 million World Government documents have been issued, according to the World Service Authority, the group’s administrative arm.

Whether Mr. Davis was a visionary utopian or a quixotic naïf was long debated by press and public. His supporters argued that the documents he issued had genuine value for refugees and other stateless people.

His detractors countered that by issuing them — and charging a fee — Mr. Davis was selling false hope to people who spent what little they had on papers that are legally recognized almost nowhere in the world.

What is beyond dispute is that Mr. Davis’s long insistence on the inalienable right of anyone to travel anywhere prefigures the present-day immigration debate by decades. It likewise anticipates the current stateless conditions of Julian Assange and Edward J. Snowden.

Mr. Davis, who spoke about the One World movement on college campuses and wrote books on the subject, seemed impervious to his critics. In a voice trained to be heard in the last balcony (he was once a Broadway understudy to Danny Kaye), he would segue with obvious relish into a series of minutely reasoned arguments concerning the need for a world without nationalism.

“The nation-state is a political fiction which perpetuates anarchy and is the breeding ground of war,” he told The Daily Yomiuri, an English-language newspaper in Japan, in 1990. “Allegiance to a nation is a collective suicide pact.”

The quest for a unified earth was an objective on which Mr. Davis had trained his sights very early. It was born of his discomfort with a childhood of great privilege, his grief at the loss of a brother in World War II and his horror at his own wartime experience as a bomber pilot.

Sol Gareth Davis was born in Bar Harbor, Me., on July 27, 1921, a son of Meyer Davis and the former Hilda Emery.

Meyer Davis was a renowned society orchestra leader known as the “millionaire maestro”: at his height, he presided over an empire of 80 ensembles — employing more than a thousand musicians — which played at debutante balls, national political conventions and White House inaugurations.

Garry was reared in Philadelphia in a glittering milieu in which the family car was a chauffeured Rolls-Royce and family friends included Bob Hope and Ethel Merman. As a young man he was considered unserious, he later said, known for roguish wit but lacking direction.

After studying theater at the Carnegie Institute of Technology in Pittsburgh, Mr. Davis made his Broadway debut in October 1941 in a small role in “Let’s Face It!,” the musical comedy. He was also the understudy for its star, Mr. Kaye.

Then the United States entered the war. Mr. Davis and his older brother, Meyer Jr., known as Bud, went overseas — Bud with the Navy and Garry with the Army Air Forces, flying B-17 bombers. Bud Davis did not return: he was killed in 1943, when his ship, the destroyer Buck, was sunk off the coast of Italy by a German submarine.

That, and a dark epiphany during a bombing run over Brandenburg, Germany, Garry Davis later wrote, would alter his life’s course.

“Ever since my first mission over Brandenburg, I had felt pangs of conscience,” Mr. Davis wrote in a 1961 memoir, “The World Is My Country.” (The volume was later reissued as “My Country Is the World.”) “How many bombs had I dropped? How many men, women and children had I murdered? Wasn’t there another way, I kept asking myself.”

The other way, he came to believe, was to eradicate conflict by eradicating borders.

In November 1948, six months after renouncing his citizenship in Paris, Mr. Davis stormed a session of the United Nations General Assembly there.

“We, the people, want the peace which only a world government can give,” he proclaimed. “The sovereign states you represent divide us and lead us to the abyss of total war.”

His act, reported worldwide, earned the support of the intelligentsia, including Albert Camus, and of the French public, so recently racked by war. Less than two weeks later, speaking at a Paris auditorium, Mr. Davis drew a crowd of 20,000.

In 1949, Mr. Davis founded the International Registry of World Citizens and was soon inundated with requests to join from around the globe. “We’re bigger than Andorra,” he told The Boston Globe in 1981, when the registry was a quarter-million strong.

Today, more than 950,000 people are registered world citizens, according to the World Service Authority, based in Washington.

Mr. Davis, who lived for long periods in France, appeared on Broadway a few more times in the early 1950s, including in a revue called “Bless You All” and “Stalag 17,” the prisoner-of-war drama. But the One World imperative occupied him increasingly.

In 1953, he founded the World Government of World Citizens. The demand for its documents proved so brisk that he established the service authority the next year.

More than half a million world passports have been issued, though there are no statistics on the number of people who have successfully crossed borders with them. A half-dozen countries — Burkina Faso, Ecuador, Mauritania, Tanzania, Togo, Zambia — have formally recognized the passport. More than 150 others have honored it on occasion, according to the service authority.

Fees for the passport range from $45 (valid for three years) to $400 (for 15 years). The passport has text in seven languages, including Esperanto, the artificial international language.

Carrying world passport No. 1, Mr. Davis spent decades spreading his message, slipping across borders, stowing away on ships, sweet-talking officials, or wearing them down, until they let him in. The newspapers charted his comings and goings:

1949: “Garry Davis Arrested in Paris”; 1953: “Garry Davis Held Again: Arrested When He Camps Out Near Buckingham Palace”; 1957: “France Expels Garry Davis”; 1979: U.S. Court Rules ‘World Citizen’ Davis Is an Alien and Rejects His Passport; 1984: “Japan Expels American ‘World Citizen’ ”; 1987: “ ‘World Citizen’ Announces Presidential Bid.” (It was the United States presidency this time.)

In 1986, Mr. Davis ran for mayor of Washington, receiving 585 votes.

Mr. Davis was arrested dozens of times, usually for attempting to enter a country without official papers. He had canny ways of circumventing authority.

In the 1950s, when France was trying to deport him, he conspicuously shoplifted items from a Paris department store. (His haul, United Press reported, was “$47 worth of peach-colored lace panties, black-silk brassieres, black garter belts, lace petticoats and pink slips.”) He made certain he was arrested.

As a result of his arrest, Mr. Davis was legally enjoined from leaving the country.

Mr. Davis was married two or three times, depending on how one counts. His first marriage, to Audrey Peters, an American whom he courted by mail while detained in France and whom he met for the first time two weeks before their wedding in 1950, ended in divorce. In 1954, the newspapers reported his “marriage” at sea to Gloria Sandler in a ceremony he performed himself; that union, too, was dissolved. His marriage to Esther Peter in 1963 also ended in divorce.

Survivors include a daughter, Kristina Starr Davis, from his marriage to Ms. Peters; two sons, Troy and Kim, and a daughter, Athena Davis, who confirmed her father’s death, from his marriage to Ms. Peter; a sister, Ginia Davis Wexler; a brother, Emery; and a granddaughter.

His other books include “World Government, Ready or Not!” (1984) and “Dear World: A Global Odyssey” (2000). He was the subject of a short documentary, “One! The Garry Davis Story,” released in 2007.

In old age, Mr. Davis was far from idle. Last year, he had a world passport delivered to Mr. Assange, the founder of WikiLeaks, who has been holed up in the Ecuadorean embassy in London.

Just months before he died, Mr. Davis had a world passport sent, via Russian authorities, to Mr. Snowden, the fugitive former national security contractor accused of violating espionage laws, whose United States passport was revoked in June.

we must folllw him for the world government of world citizens...............

Vattiyum Muthalum by Rajamurugan - read the free ebook now from ePub Bud!

Vattiyum Muthalum by Rajamurugan - read the free ebook now from ePub Bud!

about steve jobs................

Early life and education

Jobs's birth parents met at the University of Wisconsin, where Jobs's Syrian-born biological father, Abdulfattah "John" Jandali (Arabic: عبدالفتاح جندلي‎),^[36][37] taught, and where his biological mother, Swiss-American Catholic Joanne Carole Schieble was his student. They were the same age because Jandali had received his PhD at an early age.^[36][38][39] Jandali, who was teaching in Wisconsin when Jobs was born, said he had no choice but to put the baby up for adoption because his girlfriend's family objected to their relationship.^[40]
Jobs was adopted at birth by Paul Reinhold Jobs (1922–1993) and Clara Jobs (1924–1986), an Armenian American^[41] whose maiden name was Hagopian.^[42] According to Steve Jobs's commencement address at Stanford, Schieble wanted Jobs to be adopted only by a college-graduate couple. Schieble learned that Clara Jobs hadn't graduated from college and Paul Jobs had only attended high school, but signed final adoption papers after they promised her that the child would definitely be encouraged and supported to attend college. Later, when asked about his "adoptive parents", Jobs replied emphatically that Paul and Clara Jobs "were my parents."^[43] He stated in his authorized biography that they "were my parents 1,000%."^[44] Unknown to him, his biological parents would subsequently marry (December 1955), have a second child, novelist Mona Simpson, in 1957, and divorce in 1962.^[44]
The Jobs family moved from San Francisco to Mountain View, California when Steve was five years old.^[1][2] The parents later adopted a daughter, Patty.^[1] Paul worked as a mechanic and a carpenter, and taught his son rudimentary electronics and how to work with his hands.^[1] The father showed Steve how to work on electronics in the family garage, demonstrating to his son how to take apart and rebuild electronics such as radios and televisions. As a result, Steve became interested in and developed a hobby of technical tinkering.^[45]
Clara was an accountant^[43] who taught him to read before he went to school.^[1] Clara Jobs had been a payroll clerk for Varian Associates, one of the first high-tech firms in what became known as Silicon Valley.^[46]
Jobs' youth was riddled with frustrations over formal schooling. At Monta Loma Elementary school in Mountain View, he frequently played pranks on others.^[47] Though school officials recommended that he skip two grades on account of his test scores, his parents elected for him only to skip one grade.^[44][47]
Jobs then attended Cupertino Junior High and Homestead High School in Cupertino, California.^[2] At Homestead, Jobs became friends with Bill Fernandez, a neighbor who shared the same interests in electronics. Fernandez introduced Jobs to another, older computer whiz kid, Steve Wozniak (also known as "Woz"). In 1969 Woz started building a little computer board with Fernandez that they named "The Cream Soda Computer", which they showed to Jobs; he seemed really interested.^[48] (Woz has stated that they called it the Cream Soda Computer because he and Fernandez drank cream soda all the time whilst they worked on it and that he and Jobs had gone to the same high school, although they did not know each other there.)^[49]
Following high school graduation in 1972, Jobs enrolled at Reed College in Portland, Oregon. Reed was an expensive college which Paul and Clara could ill afford. They were spending much of their life savings on their son's higher education.^[48] Jobs dropped out of college after six months and spent the next 18 months dropping in on creative classes, including a course on calligraphy.^[50] He continued auditing classes at Reed while sleeping on the floor in friends' dorm rooms, returning Coke bottles for food money, and getting weekly free meals at the local Hare Krishna temple.^[51] Jobs later said, "If I had never dropped in on that single calligraphy course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts."^[51]

Early career

This section about Steve Jobs's early career may be in need of reorganization to comply with Wikipedia's layout guidelines. Please help by editing the article to make improvements to the overall structure. (March 2012)

Homebrew Computer Club Newsletter, September 1976

In late 1973, Jobs took a job as a technician at Atari, Inc. in Los Gatos, California.^[52] Atari's founder Nolan Bushnell, who hired Jobs, described him as "difficult but valuable", pointing out that "he was very often the smartest guy in the room, and he would let people know that."^[53] Jobs travelled to India in mid-1974^[54] to visit Neem Karoli Baba^[55] at his Kainchi Ashram with a Reed College friend (and, later, an early Apple employee), Daniel Kottke, in search of spiritual enlightenment. When they got to the Neem Karoli ashram, it was almost deserted as Neem Karoli Baba had died in September 1973.^[52] Then they made a long trek up a dry riverbed to an ashram of Hariakhan Baba. In India, they spent a lot of time on bus rides from Delhi to Uttar Pradesh and back, then up to Himachal Pradesh and back.^[52]
After staying for seven months, Jobs left India^[56] and returned to the US ahead of Daniel Kottke.^[52] Jobs had changed his appearance; his head was shaved and he wore traditional Indian clothing.^[57][58] During this time, Jobs experimented with psychedelics, later calling his LSD experiences "one of the two or three most important things [he had] done in [his] life".^[59][60] He also became a serious practitioner of Zen Buddhism, engaged in lengthy meditation retreats at the Tassajara Zen Mountain Center, the oldest Sōtō Zen monastery in the US.^[61] He considered taking up monastic residence at Eihei-ji in Japan, and maintained a lifelong appreciation for Zen.^[62] Jobs would later say that people around him who did not share his countercultural roots could not fully relate to his thinking.^[59]
Jobs then returned to Atari, and was assigned to create a circuit board for the arcade video game Breakout. According to Atari co-founder Nolan Bushnell, Atari offered $100 for each chip that was eliminated in the machine. Jobs had little specialized knowledge of circuit board design and made a deal with Wozniak to split the fee evenly between them if Wozniak could minimize the number of chips. Much to the amazement of Atari engineers, Wozniak reduced the number of chips by 50, a design so tight that it was impossible to reproduce on an assembly line.^{[further explanation needed]} According to Wozniak, Jobs told him that Atari gave them only $700 (instead of the offered $5,000), and that Wozniak's share was thus $350.^[63] Wozniak did not learn about the actual bonus until ten years later, but said that if Jobs had told him about it and had said he needed the money, Wozniak would have given it to him.^[64]
In the early 1970s, Jobs and Wozniak were drawn to technology like a magnet. Wozniak had designed a low-cost digital "blue box" to generate the necessary tones to manipulate the telephone network, allowing free long-distance calls. Jobs decided that they could make money selling it. The clandestine sales of the illegal "blue boxes" went well, and perhaps planted the seed in Jobs's mind that electronics could be fun and profitable.^[65]
Jobs began attending meetings of the Homebrew Computer Club with Wozniak in 1975.^[2] He greatly admired Edwin H. Land, the inventor of instant photography and founder of Polaroid Corporation, and would explicitly model his own career after that of Land's.^[66][67]
In 1976, Jobs and Wozniak formed their own business, which they named "Apple Computer Company" in remembrance of a happy summer Jobs had spent picking apples. At first they started off selling circuit boards.^[68]

Career

Apple Computer

See also: History of Apple

Home of Paul and Clara Jobs, on Crist Drive in Los Altos, California. Steve Jobs formed Apple Computer in its garage with Steve Wozniak and Ronald Wayne in 1976. Wayne stayed only a short time, leaving Jobs and Wozniak as the primary co-founders of the company.

Jobs and Steve Wozniak met in 1971, when their mutual friend, Bill Fernandez, introduced 21-year-old Wozniak to 16-year-old Jobs. In 1976, Wozniak single-handedly invented the Apple I computer. Wozniak showed it to Jobs, who suggested that they sell it. Jobs, Wozniak, and Ronald Wayne founded Apple computer in the garage of Jobs's parents in order to sell it.^[69] They received funding from a then-semi-retired Intel product-marketing manager and engineer Mike Markkula.^[70]
In 1978, Apple recruited Mike Scott from National Semiconductor to serve as CEO for what turned out to be several turbulent years. In 1983, Jobs lured John Sculley away from Pepsi-Cola to serve as Apple's CEO, asking, "Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?"^[71]
In the early 1980s, Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa. One year later, Apple employee Jef Raskin invented the Macintosh.^[72][73]
The following year, Apple aired a Super Bowl television commercial titled "1984". At Apple's annual shareholders meeting on January 24, 1984, an emotional Jobs introduced the Macintosh to a wildly enthusiastic audience; Andy Hertzfeld described the scene as "pandemonium".^[74]

Apple logo in 1977, created by Rob Janoff with the rainbow color theme used until 1998.

While Jobs was a persuasive and charismatic director for Apple, some of his employees from that time described him as an erratic and temperamental manager. Disappointing sales caused a deterioration in Jobs's working relationship with Sculley, which devolved into a power struggle between the two.^[75] Jobs kept meetings running past midnight, sent out lengthy faxes, then called new meetings at 7:00 am.^[76]
Sculley learned that Jobs—who believed Sculley to be "bad for Apple" and the wrong person to lead the company—had been attempting to organize a boardroom coup, and on May 24, 1985, called a board meeting to resolve the matter.^[75] Apple's board of directors sided with Sculley and removed Jobs from his managerial duties as head of the Macintosh division.^[77][78] Jobs resigned from Apple five months later^[75] and founded NeXT Inc. the same year.^[76][79]
In a speech Jobs gave at Stanford University in 2005, he said being fired from Apple was the best thing that could have happened to him; "The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life." And he added, "I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful-tasting medicine, but I guess the patient needed it."^[51][80][81]

NeXT Computer

See also: NeXT

A NeXTstation with the original keyboard, mouse and the NeXT MegaPixel monitor

After leaving Apple, Jobs founded NeXT Computer in 1985, with $7 million. A year later, Jobs was running out of money, and with no product on the horizon, he appealed for venture capital. Eventually, he attracted the attention of billionaire Ross Perot who invested heavily in the company.^[82] NeXT workstations were first released in 1990, priced at $9,999. Like the Apple Lisa, the NeXT workstation was technologically advanced, but was largely dismissed as cost-prohibitive by the educational sector for which it was designed.^[83] The NeXT workstation was known for its technical strengths, chief among them its object-oriented software development system. Jobs marketed NeXT products to the financial, scientific, and academic community, highlighting its innovative, experimental new technologies, such as the Mach kernel, the digital signal processor chip, and the built-in Ethernet port. Tim Berners-Lee invented the World Wide Web on a NeXT computer at CERN.^[84]
The revised, second-generation NeXTcube was released in 1990, also. Jobs touted it as the first "interpersonal" computer that would replace the personal computer. With its innovative NeXTMail multimedia email system, NeXTcube could share voice, image, graphics, and video in email for the first time. "Interpersonal computing is going to revolutionize human communications and groupwork", Jobs told reporters.^[85] Jobs ran NeXT with an obsession for aesthetic perfection, as evidenced by the development of and attention to NeXTcube's magnesium case.^[86] This put considerable strain on NeXT's hardware division, and in 1993, after having sold only 50,000 machines, NeXT transitioned fully to software development with the release of NeXTSTEP/Intel.^[87] The company reported its first profit of $1.03 million in 1994.^[82] In 1996, NeXT Software, Inc. released WebObjects, a framework for Web application development. After NeXT was acquired by Apple Inc. in 1997, WebObjects was used to build and run the Apple Store,^[87] MobileMe services, and the iTunes Store.

Pixar and Disney

In 1986, Jobs bought The Graphics Group (later renamed Pixar) from Lucasfilm's computer graphics division for the price of $10 million, $5 million of which was given to the company as capital.^[88]
The first film produced by the partnership, Toy Story (1995), with Jobs credited as executive producer,^[89] brought fame and critical acclaim to the studio when it was released. Over the next 15 years, under Pixar's creative chief John Lasseter, the company produced box-office hits A Bug's Life (1998); Toy Story 2 (1999); Monsters, Inc. (2001); Finding Nemo (2003); The Incredibles (2004); Cars (2006); Ratatouille (2007); WALL-E (2008); Up (2009); and Toy Story 3 (2010). Finding Nemo, The Incredibles, Ratatouille, WALL-E, Up and Toy Story 3 each received the Academy Award for Best Animated Feature, an award introduced in 2001.^[90]

Steve Jobs on computer graphics Menu 0:00 Steve Jobs on computer graphics. Interview excerpt from 1995.[91]

In the years 2003 and 2004, as Pixar's contract with Disney was running out, Jobs and Disney chief executive Michael Eisner tried but failed to negotiate a new partnership,^[92] and in early 2004, Jobs announced that Pixar would seek a new partner to distribute its films after its contract with Disney expired.
In October 2005, Bob Iger replaced Eisner at Disney, and Iger quickly worked to mend relations with Jobs and Pixar. On January 24, 2006, Jobs and Iger announced that Disney had agreed to purchase Pixar in an all-stock transaction worth $7.4 billion. When the deal closed, Jobs became The Walt Disney Company's largest single shareholder with approximately seven percent of the company's stock.^[93] Jobs's holdings in Disney far exceeded those of Eisner, who holds 1.7 percent, and of Disney family member Roy E. Disney, who until his 2009 death held about one percent of the company's stock and whose criticisms of Eisner – especially that he soured Disney's relationship with Pixar – accelerated Eisner's ousting. Upon completion of the merger, Jobs received 7% of Disney shares, and joined the Board of Directors as the largest individual shareholder.^[93][94][95] Upon Jobs's death his shares in Disney were transferred to the Steven P. Jobs Trust led by Laurene Jobs.^[96]

Return to Apple

See also: "1998–2005: Return to profitability" in Apple, Inc.

Logo for the Think Different campaign designed by TBWA\Chiat\Day and initiated by Jobs after his return to Apple Computer in 1997.

In 1996, Apple announced that it would buy NeXT for $427 million. The deal was finalized in late 1996,^[97] bringing Jobs back to the company he co-founded. Jobs became de facto chief after then-CEO Gil Amelio was ousted in July 1997. He was formally named interim chief executive in September.^[98] In March 1998, to concentrate Apple's efforts on returning to profitability, Jobs terminated a number of projects, such as Newton, Cyberdog, and OpenDoc. In the coming months, many employees developed a fear of encountering Jobs while riding in the elevator, "afraid that they might not have a job when the doors opened. The reality was that Jobs's summary executions were rare, but a handful of victims was enough to terrorize a whole company."^[99] Jobs also changed the licensing program for Macintosh clones, making it too costly for the manufacturers to continue making machines.
With the purchase of NeXT, much of the company's technology found its way into Apple products, most notably NeXTSTEP, which evolved into Mac OS X. Under Jobs's guidance, the company increased sales significantly with the introduction of the iMac and other new products; since then, appealing designs and powerful branding have worked well for Apple. At the 2000 Macworld Expo, Jobs officially dropped the "interim" modifier from his title at Apple and became permanent CEO.^[100] Jobs quipped at the time that he would be using the title "iCEO".^[101]

Jobs on stage at Macworld Conference & Expo, San Francisco, January 11, 2005

The company subsequently branched out, introducing and improving upon other digital appliances. With the introduction of the iPod portable music player, iTunes digital music software, and the iTunes Store, the company made forays into consumer electronics and music distribution. On June 29, 2007, Apple entered the cellular phone business with the introduction of the iPhone, a multi-touch display cell phone, which also included the features of an iPod and, with its own mobile browser, revolutionized the mobile browsing scene. While stimulating innovation, Jobs also reminded his employees that "real artists ship".^[102]
Jobs was both admired and criticized for his consummate skill at persuasion and salesmanship, which has been dubbed the "reality distortion field" and was particularly evident during his keynote speeches (colloquially known as "Stevenotes") at Macworld Expos and at Apple Worldwide Developers Conferences. In 2005, Jobs responded to criticism of Apple's poor recycling programs for e-waste in the US by lashing out at environmental and other advocates at Apple's Annual Meeting in Cupertino in April. A few weeks later, Apple announced it would take back iPods for free at its retail stores. The Computer TakeBack Campaign responded by flying a banner from a plane over the Stanford University graduation at which Jobs was the commencement speaker.^[51] The banner read "Steve, don't be a mini-player—recycle all e-waste".
In 2006, he further expanded Apple's recycling programs to any US customer who buys a new Mac. This program includes shipping and "environmentally friendly disposal" of their old systems.^[103]

Resignation

In August 2011, Jobs resigned as CEO of Apple, but remained with the company as chairman of the company's board.^[104][105] Hours after the announcement, Apple Inc. (AAPL) shares dropped five percent in after-hours trading.^[106] This relatively small drop, when considering the importance of Jobs to Apple, was associated with the fact that his health had been in the news for several years, and he had been on medical leave since January 2011.^[107] It was believed, according to Forbes, that the impact would be felt in a negative way beyond Apple, including at The Walt Disney Company where Jobs served as director.^[108] In after-hours trading on the day of the announcement, Walt Disney Co. (DIS) shares dropped 1.5 percent.^[109]

Business life

Remember, the sixties happened in the early seventies, and that's when I came of age; and to me, the spark of that was that there was something beyond what you see every day. Its the same thing that causes people to be poets instead of bankers. And I think that's a wonderful thing. I think that same spirit can be put in to products, and those products can be manufactured, and given to people, and they can sense that spirit.

—Steve Jobs, Pirates of Silicon Valley

Wealth

Although Jobs earned only $1 a year as CEO of Apple,^[110] Jobs held 5.426 million Apple shares worth $2.1 billion, as well as 138 million shares in Disney (which he received in exchange for Disney's acquisition of Pixar) worth $4.4 billion.^[111][112] Jobs quipped that the $1 per annum he was paid by Apple was based on attending one meeting for 50 cents while the other 50 cents was based on his performance.^[113] Forbes estimated his net wealth at $8.3 billion in 2010, making him the 42nd-wealthiest American.^[114]

Stock options backdating issue

Steve Jobs and Bill Gates at the fifth D: All Things Digital conference (D5) in 2007

In 2001, Jobs was granted stock options in the amount of 7.5 million shares of Apple with an exercise price of $18.30. It was alleged that the options had been backdated, and that the exercise price should have been $21.10. It was further alleged that Jobs had thereby incurred taxable income of $20,000,000 that he did not report, and that Apple overstated its earnings by that same amount. As a result, Jobs potentially faced a number of criminal charges and civil penalties. The case was the subject of active criminal and civil government investigations,^[115] though an independent internal Apple investigation completed on December 29, 2006, found that Jobs was unaware of these issues and that the options granted to him were returned without being exercised in 2003.^[116]
On July 1, 2008, a $7-billion class action suit was filed against several members of the Apple Board of Directors for revenue lost due to the alleged securities fraud.^[117][118]

Management style

Jobs was a demanding perfectionist^[119][120] who always aspired to position his businesses and their products at the forefront of the information technology industry by foreseeing and setting trends, at least in innovation and style. He summed up that self-concept at the end of his keynote speech at the Macworld Conference and Expo in January 2007, by quoting ice hockey player Wayne Gretzky

There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very very beginning. And we always will.^[121]

Ever a stickler for quality, Jobs once famously quoted:

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

Steve Jobs announcing the transition to Intel processors in 2005.

Much was made of Jobs's aggressive and demanding personality. Fortune wrote that he was "considered one of Silicon Valley's leading egomaniacs".^[122] Commentaries on his temperamental style can be found in Michael Moritz's The Little Kingdom, The Second Coming of Steve Jobs, by Alan Deutschman; and iCon: Steve Jobs, by Jeffrey S. Young & William L. Simon. In 1993, Jobs made Fortune's list of America's Toughest Bosses in regard to his leadership of NeXT.
NeXT Cofounder Dan'l Lewin was quoted in Fortune as saying of that period, "The highs were unbelievable ... But the lows were unimaginable", to which Jobs's office replied that his personality had changed since then.^[123]
Apple CEO Tim Cook noted, "More so than any person I ever met in my life, [Jobs] had the ability to change his mind, much more so than anyone I’ve ever met... Maybe the most underappreciated thing about Steve was that he had the courage to change his mind."^[124]
In 2005, Jobs banned all books published by John Wiley & Sons from Apple Stores in response to their publishing an unauthorized biography, iCon: Steve Jobs.^[125] In its 2010 annual earnings report, Wiley said it had "closed a deal ... to make its titles available for the iPad."^[126] Jef Raskin, a former colleague, once said that Jobs "would have made an excellent king of France", alluding to Jobs's compelling and larger-than-life persona.^[127] Floyd Norman said that at Pixar, Jobs was a "mature, mellow individual" and never interfered with the creative process of the filmmakers.^[128]
Jobs had a public war of words with Dell Computer CEO Michael Dell, starting in 1987 when Jobs first criticized Dell for making "un-innovative beige boxes".^[129] On October 6, 1997, in a Gartner Symposium, when Michael Dell was asked what he would do if he ran then-troubled Apple Computer, he said "I'd shut it down and give the money back to the shareholders."^[130] In 2006, Jobs sent an email to all employees when Apple's market capitalization rose above Dell's. The email read:

Team, it turned out that Michael Dell wasn't perfect at predicting the future. Based on today's stock market close, Apple is worth more than Dell. Stocks go up and down, and things may be different tomorrow, but I thought it was worth a moment of reflection today. Steve.^[131]

Jobs was also a board member at Gap Inc. from 1999 to 2002.^[132]

Reality distortion field

Main article: Reality distortion field

Apple's Bud Tribble coined the term "reality distortion field" in 1981, to describe Jobs's charisma and its effects on the developers working on the Macintosh project.^[133] Tribble claimed that the term came from Star Trek.^[133] Since then the term has also been used to refer to perceptions of Jobs's keynote speeches.^[134]
The RDF was said by Andy Hertzfeld to be Steve Jobs's ability to convince himself and others to believe almost anything, using a mix of charm, charisma, bravado, hyperbole, marketing, appeasement, and persistence. Although the subject of criticism, Jobs's so-called reality distortion field was also recognized as creating a sense that the impossible was possible. By motivating the people around him to create innovative products, Jobs was in turn able to market them creatively to reach a wide audience.^[135] Once the term became widely known, it was often used in the technology press to describe Jobs's sway over the public, particularly regarding new product announcements.^[136][137]

Innovations, inventions and designs

Jobs's design aesthetic was influenced by the modernist architectural style of Joseph Eichler, and the industrial designs of Braun's Dieter Rams.^[44] His design sense was also greatly influenced by the Buddhism which he experienced in India while on a seven-month spiritual journey.^[138] His sense of intuition was also influenced by the spiritual people with whom he studied.^[138]
According to Apple cofounder, Steve Wozniak, "Steve didn't ever code. He wasn't an engineer and he didn't do any original design..."^[139][140] Daniel Kottke, one of Apple's earliest employees and a college friend of Jobs', stated that "Between Woz and Jobs, Woz was the innovator, the inventor. Steve Jobs was the marketing person."^[141]
He is listed as either primary inventor or co-inventor in 346 United States patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards and packages. Jobs's contributions to most of his patents were to "the look and feel of the product". His industrial design chief Jonathan Ive had his name along with him for 200 of the patents.^[142] Most of these are design patents (specific product designs; for example, Jobs listed as primary inventor in patents for both original and lamp-style iMacs, as well as PowerBook G4 Titanium) as opposed to utility patents (inventions).^[9][143] He has 43 issued US patents on inventions.^[9] The patent on the Mac OS X Dock user interface with "magnification" feature was issued the day before he died.^[144] Although Jobs had little involvement in the engineering and technical side of the original Apple computers,^[140] Jobs later used his CEO position to directly involve himself with product design.^[145]
Even while terminally ill in the hospital, Jobs sketched new devices that would hold the iPad in a hospital bed.^[146] He also despised the oxygen monitor on his finger and suggested ways to revise the design for simplicity.^[147]

The Macintosh Computer

Main article: Macintosh

The Macintosh was introduced in January 1984. The computer had no "Mac" name on the front, but rather just the Apple logo.^[148] Apple co-founder and former Apple engineer, Steve Wozniak, has said that the Macintosh failed under Steve Jobs, and that it wasn't until Jobs left that it became a success.^[149]

The NeXT Computer

Main article: NeXT Computer

After Jobs was forced out of Apple in 1985, he started a company that built workstation computers. The NeXT Computer was introduced in 1989. Tim Berners-Lee created the world's first web browser on the NeXT Computer. The NeXT Computer was the basis for today's Macintosh OS X and iPhone operating system (iOS).^[150][151]

iMac

Main article: iMac

Apple iMac was introduced in 1998 and its innovative design was directly the result of Jobs's return to Apple. Apple boasted "the back of our computer looks better than the front of anyone else's".^[152] Described as "cartoonlike" the first iMac, clad in Bondi Blue plastic, was unlike any personal computer that came before. In 1999, Apple introduced the Graphite gray Apple iMac and since has varied the shape, colour and size considerably while maintaining the all-in-one design. Design ideas were intended to create a connection with the user such as the handle and a breathing light effect when the computer went to sleep.^[153] The Apple iMac sold for $1,299 at that time. There were some technical revolutions for iMac too. The USB ports being the only device inputs on the iMac. So the iMac's success helped popularize the interface among third party peripheral makers, which is evidenced by the fact that many early USB peripherals were made of translucent plastic to match the iMac design.^[154]

iPod

Main article: iPod

The first generation of iPod was released October 23, 2001. The major innovation of the iPod was its small size achieved by using a 1.8" hard drive compared to the 2.5" drives common to players at that time. The capacity of the first generation iPod ranged from 5G to 10 Gigabytes.^[155] The iPod sold for US$399 and more than 100,000 iPods were sold before the end of 2001. The introduction of the iPod resulted in Apple becoming a major player in the music industry.^[156] Also, the iPod's success prepared the way for the iTunes music store and the iPhone.^[157] After the 1st generation of iPod, Apple released the hard drive-based iPod classic, the touchscreen iPod Touch, video-capable iPod Nano, screenless iPod Shuffle in the following years.^[156]

iPhone

Main article: iPhone

Apple began work on the first iPhone in 2005 and the first iPhone was released on June 29, 2007. The iPhone created such a sensation that a survey indicated six out of ten Americans were aware of its release. Time magazine declared it "Invention of the Year" for 2007.^[158] The Apple iPhone is a small device with multimedia capabilities and functions as a quad-band touch screen smartphone.^[159] A year later, the iPhone 3G was released in July 2008 with three key features: support for GPS, 3G data and tri-band UMTS/HSDPA. In June 2009, the iPhone 3GS, added voice control, a better camera, and a faster processor was introduced by Phil Schiller.^[160] iPhone 4 was thinner than previous models, had a five megapixel camera which can record videos in 720p HD, and added a secondary front facing camera for video calls.^[161] A major feature of the iPhone 4S, introduced in October 2011, was Siri, which is a virtual assistant that is capable of voice recognition.^[158]

Philanthropy

Arik Hesseldahl of BusinessWeek magazine stated that "Jobs isn't widely known for his association with philanthropic causes", compared to Bill Gates's efforts.^[162] In contrast to Gates, Jobs did not sign the Giving Pledge of Warren Buffett which challenged the world's richest billionaires to give at least half their wealth to charity.^[163] In an interview with Playboy in 1985, Jobs said in respect to money that "the challenges are to figure out how to live with it and to reinvest it back into the world which means either giving it away or using it to express your concerns or values."^[164] Jobs also added that when he has some time we would start a public foundation but for now he does charitable acts privately.^[165]
After resuming control of Apple in 1997, Jobs eliminated all corporate philanthropy programs initially.^[166] Jobs's friends told The New York Times that he felt that expanding Apple would have done more good than giving money to charity.^[167] Later, under Jobs, Apple signed to participate in Product Red program, producing red versions of devices to give profits from sales to charity. Apple has gone on to become the largest contributor to the charity since its initial involvement with it. The chief of the Product Red project, singer Bono, cited Jobs saying there was "nothing better than the chance to save lives", when he initially approached Apple with the invitation to participate in the program.^[168] Through its sales, Apple has been the largest contributor to Product Red's gift to the Global Fund, which fights AIDS, tuberculosis and malaria, according to Bono.^[169][170]

Personal life

In the 1980s, Jobs found his birth mother, Joanne Schieble Simpson, who told him he had a biological sister, Mona Simpson. They met for the first time in 1985,^[171] and became close friends. The siblings kept their relationship secret until 1986, when Mona introduced him at a party for her first book.^[43]
After deciding to search for their father, Simpson found Jandali managing a coffee shop. Without knowing who his son had become, Jandali told Mona that he had previously managed a popular restaurant in the Silicon Valley, mentioning that "even Steve Jobs used to eat there. Yeah, he was a great tipper." In a taped interview with his biographer Walter Isaacson, aired on 60 Minutes,^[172] Jobs said: "When I was looking for my biological mother, obviously, you know, I was looking for my biological father at the same time, and I learned a little bit about him and I didn't like what I learned. I asked her to not tell him that we ever met...not tell him anything about me."^[173] Jobs was in occasional touch with his mother Joanne Simpson,^[166][174] who lives in a nursing home in Los Angeles. When speaking about his biological parents, Jobs stated: "They were my sperm and egg bank. That's not harsh, it's just the way it was, a sperm bank thing, nothing more."^[44] Jandali stated in an interview with the The Sun in August 2011, that his efforts to contact Jobs were unsuccessful. Jandali mailed in his medical history after Jobs's pancreatic disorder was made public that year.^{[175][176][177]}
In her eulogy to Jobs at his memorial service, Mona Simpson stated:

I grew up as an only child, with a single mother. Because we were poor and because I knew my father had emigrated from Syria, I imagined he looked like Omar Sharif. I hoped he would be rich and kind and would come into our lives (and our not yet furnished apartment) and help us. Later, after I'd met my father, I tried to believe he'd changed his number and left no forwarding address because he was an idealistic revolutionary, plotting a new world for the Arab people. Even as a feminist, my whole life I'd been waiting for a man to love, who could love me. For decades, I'd thought that man would be my father. When I was 25, I met that man and he was my brother.^[171]

Jobs's first child, Lisa Brennan-Jobs, was born in 1978, the daughter of his longtime partner Chris Ann Brennan, a Bay Area painter.^[166] For two years, she raised their daughter on welfare while Jobs denied paternity by claiming he was sterile; he later acknowledged Lisa as his daughter.^[166] Jobs later married Laurene Powell on March 18, 1991, in a ceremony at the Ahwahnee Hotel in Yosemite National Park. Presiding over the wedding was Kobun Chino Otogawa, a Zen Buddhist monk. Their son, Reed, was born September 1991, followed by daughters Erin in August 1995, and Eve in 1998.^[178] The family lives in Palo Alto, California.^[179]

Jobs demonstrating the iPhone 4 to Russian President Dmitry Medvedev on June 23, 2010

Jobs dated Joan Baez for a few years. Elizabeth Holmes, a friend of Jobs from his time at Reed College, believed that Jobs was interested in Baez because she had been the lover of Bob Dylan, who was Jobs' favorite musician.^[180] Jobs confided in Joanna Hoffman his concerns about the relationship. She would later tell his official biographer "She was a strong woman, and he wanted to show he was in control. Plus, he always said he wanted to have a family, and with her he knew that he wouldn't.^[181]
Jobs was also a fan of The Beatles. He referred to them on multiple occasions at Keynotes and also was interviewed on a showing of a Paul McCartney concert. When asked about his business model on 60 Minutes, he replied:

My model for business is The Beatles: They were four guys that kept each other's negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Great things in business are never done by one person, they are done by a team of people.^[182]

In 1982, Jobs bought an apartment in The San Remo, an apartment building in New York City with a politically progressive reputation, where Demi Moore, Steven Spielberg, Steve Martin, and Princess Yasmin Aga Khan, daughter of Rita Hayworth, also owned apartments. With the help of I. M. Pei, Jobs spent years renovating his apartment in the top two floors of the building's north tower, only to sell it almost two decades later to U2 singer Bono. Jobs never moved in.^[183][184]
In 1984, Jobs purchased the Jackling House, a 17,000-square-foot (1,600 m²), 14-bedroom Spanish Colonial mansion designed by George Washington Smith in Woodside, California. Although it reportedly remained in an almost unfurnished state, Jobs lived in the mansion for almost ten years. According to reports, he kept a 1966 BMW R60/2 motorcycle in the living room, and let Bill Clinton use it in 1998. From the early 1990s, Jobs lived in a house in the Old Palo Alto neighborhood of Palo Alto. President Clinton dined with Jobs and 14 Silicon Valley CEOs there on August 7, 1996, at a meal catered by Greens Restaurant.^[185][186] Clinton returned the favor and Jobs, who was a Democratic donor, slept in the Lincoln bedroom of the White House.^[187]
Jobs allowed Jackling House to fall into a state of disrepair, planning to demolish the house and build a smaller home on the property; but he met with complaints from local preservationists over his plans. In June 2004, the Woodside Town Council gave Jobs approval to demolish the mansion, on the condition that he advertise the property for a year to see if someone would move it to another location and restore it. A number of people expressed interest, including several with experience in restoring old property, but no agreements to that effect were reached. Later that same year, a local preservationist group began seeking legal action to prevent demolition. In January 2007, Jobs was denied the right to demolish the property, by a court decision.^[188] The court decision was overturned on appeal in March 2010, and the mansion was demolished beginning in February 2011.^[189]
Jobs usually wore a black long-sleeved mock turtleneck made by Issey Miyake (that was sometimes reported to be made by St. Croix), Levi's 501 blue jeans, and New Balance 991 sneakers.^[190][191] Jobs told Walter Isaacson "...he came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style."^[190] He was a pescetarian.^[192]
Jobs's car was a silver Mercedes-Benz SL 55 AMG, which did not display its license plates, as he took advantage of a California law which gives a maximum of six months for new vehicles to receive plates; Jobs leased a new SL every six months.^[193] Jobs involved himself with the details of designing his 78-metre luxury yacht Venus (named after the deity)^[194] to keep thoughts of death at bay. It is also designed by Philippe Starck,^[195] who says he was not paid in full for the yacht.^[196]
In a 2011 interview with biographer Walter Isaacson, Jobs revealed at one point he met with U.S. President Barack Obama, complained of the nation's shortage of software engineers, and told Obama that he was "headed for a one-term presidency." Jobs proposed that any foreign student who got an engineering degree at a U.S. university should automatically be offered a green card. After the meeting, Jobs commented, "The president is very smart, but he kept explaining to us reasons why things can't get done.... It infuriates me."^[197]
Jobs contributed to a number of political candidates and causes during his life, giving $209,000 to Democrats, $45,700 to associated special interests and $1,000 to a Republican.^[198]

Health issues

In October 2003, Jobs was diagnosed with cancer, and in mid-2004, he announced to his employees that he had a cancerous tumor in his pancreas.^[199] The prognosis for pancreatic cancer is usually very poor;^[200] Jobs stated that he had a rare, far less aggressive type known as islet cell neuroendocrine tumor.^[199] Despite his diagnosis, Jobs resisted his doctors' recommendations for mainstream medical intervention for nine months,^[166] instead consuming a special alternative medicine diet in an attempt to thwart the disease. According to Harvard researcher Ramzi Amri, his choice of alternative treatment "led to an unnecessarily early death." Barrie R. Cassileth, the chief of Memorial Sloan–Kettering Cancer Center's integrative medicine department,^[201] said "Job's faith in alternative medicine likely cost him his life.... He had the only kind of pancreatic cancer that is treatable and curable.... He essentially committed suicide."^[202] According to Jobs's biographer, Walter Isaacson, "for nine months he refused to undergo surgery for his pancreatic cancer – a decision he later regretted as his health declined."^[203] "Instead, he tried a vegan diet, acupuncture, herbal remedies and other treatments he found online, and even consulted a psychic. He also was influenced by a doctor who ran a clinic that advised juice fasts, bowel cleansings and other unproven approaches, before finally having surgery in July 2004."^[204] He eventually underwent a pancreaticoduodenectomy (or "Whipple procedure") in July 2004, that appeared to successfully remove the tumor.^{[205][206][207]} Jobs apparently did not receive chemotherapy or radiation therapy.^[199][208] During Jobs's absence, Tim Cook, head of worldwide sales and operations at Apple, ran the company.^[199]
In early August 2006, Jobs delivered the keynote for Apple's annual Worldwide Developers Conference. His "thin, almost gaunt" appearance and unusually "listless" delivery,^[209][210] together with his choice to delegate significant portions of his keynote to other presenters, inspired a flurry of media and Internet speculation about his health.^[211] In contrast, according to an Ars Technica journal report, Worldwide Developers Conference (WWDC) attendees who saw Jobs in person said he "looked fine".^[212] Following the keynote, an Apple spokesperson said that "Steve's health is robust."^[213]
Two years later, similar concerns followed Jobs's 2008 WWDC keynote address.^[214] Apple officials stated Jobs was victim to a "common bug" and was taking antibiotics,^[215] while others surmised his cachectic appearance was due to the Whipple procedure.^[208] During a July conference call discussing Apple earnings, participants responded to repeated questions about Jobs's health by insisting that it was a "private matter". Others, however, voiced the opinion that shareholders had a right to know more, given Jobs's hands-on approach to running his company.^[216][217] The New York Times published an article based on an off-the-record phone conversation with Jobs, noting that "While his health problems amounted to a good deal more than 'a common bug', they weren't life-threatening and he doesn't have a recurrence of cancer."^[218]
On August 28, 2008, Bloomberg mistakenly published a 2500-word obituary of Jobs in its corporate news service, containing blank spaces for his age and cause of death. (News carriers customarily stockpile up-to-date obituaries to facilitate news delivery in the event of a well-known figure's death.) Although the error was promptly rectified, many news carriers and blogs reported on it,^[219] intensifying rumors concerning Jobs's health.^[220] Jobs responded at Apple's September 2008 Let's Rock keynote by essentially^[221] quoting Mark Twain: "Reports of my death are greatly exaggerated."^[222] At a subsequent media event, Jobs concluded his presentation with a slide reading "110/70", referring to his blood pressure, stating he would not address further questions about his health.^[223]
On December 16, 2008, Apple announced that marketing vice-president Phil Schiller would deliver the company's final keynote address at the Macworld Conference and Expo 2009, again reviving questions about Jobs's health.^[224][225] In a statement given on January 5, 2009, on Apple.com,^[226] Jobs said that he had been suffering from a "hormone imbalance" for several months.^[227]
On January 14, 2009, in an internal Apple memo, Jobs wrote that in the previous week he had "learned that my health-related issues are more complex than I originally thought", and announced a six-month leave of absence until the end of June 2009, to allow him to better focus on his health. Tim Cook, who previously acted as CEO in Jobs's 2004 absence, became acting CEO of Apple,^[228] with Jobs still involved with "major strategic decisions."^[228]
In April 2009, Jobs underwent a liver transplant at Methodist University Hospital Transplant Institute in Memphis, Tennessee.^[229][230] Jobs's prognosis was described as "excellent".^[229]
On January 17, 2011, a year and a half after Jobs returned from his liver transplant, Apple announced that he had been granted a medical leave of absence. Jobs announced his leave in a letter to employees, stating his decision was made "so he could focus on his health". As during his 2009 medical leave, Apple announced that Tim Cook would run day-to-day operations and that Jobs would continue to be involved in major strategic decisions at the company.^[231][232] Despite the leave, he made appearances at the iPad 2 launch event (March 2), the WWDC keynote introducing iCloud (June 6), and before the Cupertino city council (June 7).^[233]
Jobs announced his resignation as Apple's CEO on August 24, 2011, writing to the board, "I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come." ^[234] Jobs became chairman of the board thereafter, naming Tim Cook his successor as CEO,^[235][236] and continued to work for Apple until the day before his death six weeks later.^[237]

Death

Flags flying at half-staff outside Apple HQ in Cupertino, on the evening of Steve Jobs's death.

Memorial candles and iPads to Steve Jobs outside the Apple Store in Palo Alto California shortly after his death

Jobs died at his Palo Alto, California home around 3 pm on October 5, 2011, due to complications from a relapse of his previously treated islet-cell neuroendocrine pancreatic cancer,^{[2][238][239]} resulting in respiratory arrest.^[240] He had lost consciousness the day before, and died with his wife, children and sister at his side.
Both Apple and Microsoft flew their flags at half-staff throughout their respective headquarters and campuses.^[241][242] Bob Iger ordered all Disney properties, including Walt Disney World and Disneyland, to fly their flags at half-staff, from October 6 to 12, 2011.^[243]
His death was announced by Apple in a statement which read:

We are deeply saddened to announce that Steve Jobs passed away today. Steve's brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.
His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.^[244]

For two weeks following his death, Apple's corporate Web site displayed a simple page, showing Jobs's name and lifespan next to his grayscale portrait.^[245] Clicking on the image led to an obituary, which read:

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.^[245]

An email address was also posted for the public to share their memories, condolences, and thoughts.^[246][247] Over a million tributes were sent, which are now displayed on the Steve Jobs memorial page.
Also dedicating its homepage to Jobs was Pixar, with a photo of Jobs, John Lasseter and Edwin Catmull, and the eulogy they wrote:^[248]

Steve was an extraordinary visionary, our very dear friend, and our guiding light of the Pixar family. He saw the potential of what Pixar could be before the rest of us, and beyond what anyone ever imagined. Steve took a chance on us and believed in our crazy dream of making computer animated films; the one thing he always said was to 'make it great.' He is why Pixar turned out the way we did and his strength, integrity, and love of life has made us all better people. He will forever be part of Pixar's DNA. Our hearts go out to his wife Laurene and their children during this incredibly difficult time.^[248]

A small private funeral was held on October 7, 2011, of which details were not revealed out of respect to Jobs's family.^[249] Apple announced on the same day that they had no plans for a public service, but were encouraging "well-wishers" to send their remembrance messages to an email address created to receive such messages.^[250] Sunday, October 16, 2011, was declared "Steve Jobs Day" by Governor Jerry Brown of California.^[251] On that day, an invitation-only memorial was held at Stanford University. Those in attendance included Apple and other tech company executives, members of the media, celebrities, close friends of Jobs, and politicians, along with Jobs's family. Bono, Yo Yo Ma, and Joan Baez performed at the service, which lasted longer than an hour. The service was highly secured, with guards at all of the university's gates, and a helicopter flying overhead from an area news station.^[252][253]
A private memorial service for Apple employees was held on October 19, 2011, on the Apple Campus in Cupertino. Present were Cook, Bill Campbell, Norah Jones, Al Gore, and Coldplay, and Jobs's widow, Laurene. Some of Apple's retail stores closed briefly so employees could attend the memorial. A video of the service is available on Apple's website.^[254]
Jobs is buried in an unmarked grave at Alta Mesa Memorial Park, the only non-denominational cemetery in Palo Alto.^[255][256] He is survived by Laurene, his wife of 20 years, their three children, and Lisa Brennan-Jobs, his daughter from a previous relationship.^[257] His family released a statement saying that he "died peacefully".^[258][259] He "looked at his sister Patty, then for a long time at his children, then at his life's partner, Laurene, and then over their shoulders past them"; his last words, spoken hours before his death, were:

"Oh wow. Oh wow. Oh wow."^[171]

Media coverage

Steve Jobs's death broke news headlines on ABC, CBS, and NBC.^[260] Numerous newspapers around the world carried news of his death on their front pages the next day. Several notable people, including US President Barack Obama,^[261] British Prime Minister David Cameron,^[262] Microsoft founder Bill Gates,^[263] and The Walt Disney Company's Bob Iger commented on the death of Jobs. Wired News collected reactions and posted them in tribute on their homepage.^[264] Other statements of condolence were made by many of Jobs's friends and colleagues, such as Steve Wozniak and George Lucas.^[265][266] After Steve Jobs's death, Adult Swim aired a 15-second segment with the words "hello" in a script font fading in and then changing into "goodbye".
Major media published commemorative works. Time published a commemorative issue for Jobs on October 8, 2011. The issue's cover featured a portrait of Jobs, taken by Norman Seeff, in which he is sitting in the lotus position holding the original Macintosh computer, first published in Rolling Stone in January 1984. The issue marked the eighth time Jobs was featured on the cover of Time,^[267] and included a photographic essay by Diana Walker, a retrospective on Apple by Harry McCracken and Lev Grossman, and a six-page essay by Walter Isaacson. Isaacson's essay served as a preview of his biography, Steve Jobs.^[268]
Bloomberg Businessweek also published a commemorative, ad-free issue, featuring extensive essays by Steve Jurvetson, John Sculley, Sean Wisely, William Gibson, and Walter Isaacson. On its cover, Steve Jobs is pictured in gray scale, along with his name and lifespan.
At the time of his resignation, and again after his death, Jobs was widely described as a visionary, pioneer and genius^{[269][270][271][272]}—perhaps one of the foremost—in the field of business,^[273][274] innovation,^[275] and product design,^[276] and a man who had profoundly changed the face of the modern world,^{[269][271][275]} revolutionized at least six different industries,^[270] and who was an "exemplar for all chief executives".^[270] His death was widely mourned^[275] and considered a loss to the world by commentators across the globe.^[272]
After his resignation as Apple's CEO, Jobs was characterized as the Thomas Edison and Henry Ford of his time.^[277][278] In his The Daily Show eulogy, Jon Stewart said that unlike others of Jobs's ilk, such as Thomas Edison or Henry Ford, Jobs died young. He felt that we had, in a sense, "wrung everything out of" these other men, but his feeling on Jobs was that "we're not done with you yet."^[279] Malcolm Gladwell in The New Yorker asserted that "Jobs's sensibility was editorial, not inventive. His gift lay in taking what was in front of him ... and ruthlessly refining it."^[280]
There was also a dissenting tone in some coverage of Jobs' life and works in the media, where attention focused on his near-fanatical control mindset and business ruthlessness. A Los Angeles Times media critic reported that the eulogies "came courtesy of reporters who—after deadline and off the record—would tell stories about a company obsessed with secrecy to the point of paranoia. They remind us how Apple shut down a youthful fanboy blogger, punished a publisher that dared to print an unauthorized Jobs biography and repeatedly ran afoul of the most basic tenets of a free press."^[281] Free software pioneer Richard Stallman drew attention to Apple's strategy of tight corporate control over consumer computers and handheld devices, how Apple restricted news reporters, and persistently violated privacy: "Steve Jobs, the pioneer of the computer as a jail made cool, designed to sever fools from their freedom, has died".^[282][283] On his blog, Stallman has summarized Jobs as having a "malign influence" on computing because of Jobs's leadership in guiding Apple to produce closed platforms.^[284][285] Silicon Valley reporter Dan Gillmor stated that under Jobs, Apple had taken stances that in his view were "outright hostile to the practice of journalism" ^[281] - these included suing three "small fry" bloggers who reported tips about the company and its unreleased products including attempts to use the courts to force them to reveal their sources, suing teenager Nicholas Ciarelli, who wrote enthusiastic speculation about Apple products beginning at age 13^[281] (Rainey wrote that Apple wanted to kill his 'ThinkSecret' blog as "It thought any leaks, even favorable ones, diluted the punch of its highly choreographed product launches with Jobs, in his iconic jeans and mock turtleneck outfit, as the star."^[281]).
Some have compared Steve Jobs and Dennis Ritchie who died a week later, and the respective media coverage of their deaths.^[286][287]

Honors and public recognition

Steve Jobs with the first generation iPad tablet

After Apple's founding, Jobs became a symbol of his company and industry. When Time named the computer as the 1982 "Machine of the Year", the magazine published a long profile of Jobs as "the most famous maestro of the micro".^[288][289]
Jobs was awarded the National Medal of Technology by President Ronald Reagan in 1985, with Steve Wozniak (among the first people to ever receive the honor),^[290] and a Jefferson Award for Public Service in the category "Greatest Public Service by an Individual 35 Years or Under" (also known as the Samuel S. Beard Award) in 1987.^[291] On November 27, 2007, Jobs was named the most powerful person in business by Fortune magazine.^[292] On December 5, 2007, California Governor Arnold Schwarzenegger and First Lady Maria Shriver inducted Jobs into the California Hall of Fame, located at The California Museum for History, Women and the Arts.^[293]
In August 2009, Jobs was selected as the most admired entrepreneur among teenagers in a survey by Junior Achievement,^[294] having previously been named Entrepreneur of the Decade 20 years earlier in 1989, by Inc. magazine.^[295] On November 5, 2009, Jobs was named the CEO of the decade by Fortune magazine.^[273]
In November 2010, Jobs was ranked No.17 on Forbes: The World's Most Powerful People.^[296] In December 2010, the Financial Times named Jobs its person of the year for 2010, ending its essay^[297] by stating, "In his autobiography, John Sculley, the former PepsiCo executive who once ran Apple, said this of the ambitions of the man he had pushed out: 'Apple was supposed to become a wonderful consumer products company. This was a lunatic plan. High-tech could not be designed and sold as a consumer product.'".^[298] The Financial Times closed by rhetorically asking of this quote, "How wrong can you be."^[297]

Statue of Jobs at Graphisoft Park, Budapest^[299]

On December 21, 2011, Graphisoft company in Budapest presented the world's first bronze statue of Steve Jobs, calling him one of the greatest personalities of the modern age.^[299]
In January 2012, when young adults (ages 16 – 25) were asked to identify the greatest innovator of all time, Steve Jobs placed second behind Thomas Edison.^[300]
On February 12, 2012, Jobs was posthumously awarded the Grammy Trustees Award, an award for those who have influenced the music industry in areas unrelated to performance.^[301]
In March 2012, global business magazine Fortune named Steve Jobs the "greatest entrepreneur of our time", describing him as "brilliant, visionary, inspiring", and "the quintessential entrepreneur of our generation".^[302]
Two films, Disney's John Carter^[303] and Pixar's Brave,^[304] are dedicated to Jobs.

Portrayals and coverage in books, film, and theater

Books

• The Little Kingdom (1984) by Michael Moritz, documenting the founding of (then) Apple Computer.
• The Second Coming of Steve Jobs (2001), by Alan Deutschman
• iCon: Steve Jobs (2005), by Jeffrey S. Young & William L. Simon
• iWoz (2006), by Steve Wozniak, a co-founder of Apple. It is an autobiography of Steve Wozniak, but it covers much of Jobs's life and work at Apple.
• The Steve Jobs Way: iLeadership for a New Generation (2011), by Jay Elliot, a former Sr. Vice-President at Apple. It reveals Jobs' work at Apple - from the inception of game-changing products like the Apple II and the Macintosh, to his stunning fall from grace, and on to his rebirth at the helm of Apple.^[305]
• Steve Jobs (2011), an authorized biography written by Walter Isaacson.
• Inside Apple (2012), a book by Adam Lashinsky that reveals the secret systems, tactics, and leadership strategies that allowed Steve Jobs and his company to work.
• The Zen of Steve Jobs (2012) written by Caleb Melby with artwork by Jess3, a graphic novel about the relationship of Jobs and Kobun Chino Otogawa and how the monk's mentorship influenced Jobs's business philosophy.

The man who thought different(2009)

Documentaries

• The Machine That Changed the World – Part 3 of this 1992 five-part documentary, called The Paperback Computer, prominently featured Jobs and his role in the early days of Apple.
• Triumph of the Nerds – a 1996 three-part documentary for PBS, about the rise of the home computer/personal computer.
• Nerds 2.0.1 – a 1998 three-part documentary for PBS, (and sequel to Triumph of the Nerds) which chronicles the development of the Internet.
• iGenius: How Steve Jobs Changed the World  – a 2011 Discovery Channel documentary hosted by Adam Savage and Jamie Hyneman.^[306]
• Steve Jobs: One Last Thing – a 2011 PBS documentary produced by Pioneer Productions.^[307] A slightly shortened and localized^[308] version of the show was broadcast^[309] in the United Kingdom the following day titled, Steve Jobs: iChanged the World – on Channel 4.^[310]

Films

• Steve Jobs – A Sony Pictures film version of the biography by Walter Isaacson, with a screenplay and directed by Aaron Sorkin.
• Jobs  – an upcoming independent film by Joshua Michael Stern. Jobs will be portrayed by Ashton Kutcher.^[311]
• Pirates of Silicon Valley – a 1999 TNT film which chronicles the rise of Apple and Microsoft from the early 1970s to 1997. Jobs is portrayed by Noah Wyle.^[312]

Theater

• The Agony and Ecstasy of Steve Jobs – The Public Theater, New York City, 2012, starring Mike Daisey.^[313]

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